Why a long term investment strategy is the smarter bet
Justin Wang     Published on  19/12/16

Retirement goals - retire debt free and with an income through PIA's three Long term strategies

The lure of property is strong and wide. There are more self made millionaires through property than any other asset class. We live in a time of impetuousness and instant gratification - in many areas of our life we want to see quick results and change. This is becoming more prevalent with the advent of digital and social media. We've become a fast consumption society - we consume everything at a rapid rate - information, news, consumables and food.

However, the path to success is not always achieved with the quickest route, just ask Justin Wang (Founder and CEO of PIA) “In the early 1990s as a new migrant from China, to make ends meet i worked incredibly hard in a variety of different roles - from a restaurant waiter to a Chinese language teacher to a door-to-door salesperson...After ten years of hard work, I could not seem to get work extremely hard, but just end up making ends meet. I needed to secure a better future for myself and my family. I found that this was not uncommon - people are continually concerned about their futures, struggling to navigate a path forward"

Justin's success, and the success of The Property Investors Alliance, came from valuable lessons learnt when choosing the right pathway, a pathway that deviated from what the local market and competitors were doing. Justin's personal experience led him to researching the property industry as an investment strategy.  20 years ago the great Australian dream was to own your own home, work hard in the same job, raise your family, pay off your mortgage, retire and leave something for the children.  30 years later, the house was paid off and you finally owned your house free-hold....and your pension and some superannuation would hopefully sustain you.  Or would it?

20 years ago, Justin's philosophy was slightly different - use your home as a powerful tool in your future plans and become self determining and self reliant.  Use your largest asset and equity in your family home as a way to increase your personal wealth and derive a passive income that will sustain you and supplement your superannuation income well into the future, "I started looking at my own future and the strong record of property in Sydney market.  I started to invest in properties (units) across Sydney, starting out small, and begun to accumulate a small property portfolio of my own. Today, PIA turnover between $1.2-1,6 billion in property each year". 

What's the secret to success? The 3 "Long Terms"

  1. Long term investment - start with your personal goals in mind.  Our business was founded on the principal of assisting people with modest income achieve a comfortable retirement through investing in property over the medium and long term. As you build equity in your portfolio, you continue to invest to achieve your income and capital growth goals. To be a short term speculator, for instant profit, you must have intimate knowledge and experience in the property market, investment strategies and market cycles - plus have a strong asset backing or cash flow. Markets rise and fall, and short term strategies to 'make a quick profit' are often short sighted and risky. Not everyone can achieve this. Instead, we encourage our clients to focus, not on how much they'll earn over the next 12-24 months, but how much wealth they can create over the next 10-20 years to achieve their retirement goals.

  2. Long term relationships - PIA don't just sell property.  We offer the potential for a long term relationship based on trusted advice and support to assist you to achieve your future goals. We don't make 'promises' or offer 'personal opinions' on the market. We don't 'gossip' about other agents or companies. We are honest and transparent.  Our clients are our friends - and we make long term friends.  They are long term, repeat investors - average families who have come on the journey with us. Repeat business is the goal of any business, and we're proud to say we have 7,000 repeat clients.  Our business has grown as a result, and our clients are achieving strong wealth creation in return. This philosophy also extends to our suppliers and developer partners - many of whom have been with us from the very beginning and are loyal to PIA.

  3. Long term career plan - PIA are not just an ordinary real estate company. Our core philosophy of long term investment and long term relationships are unique in a market that is typically very transactional.  Our staff retention is strong with many long term employees. Testament to our unique vision is that we have hundreds of people contact us each year to become part of the family. Just like investing in property, PIA invest in its staff - for the long term. In return, our staff support the PIA vision, and as a consequence, seek a long term career with PIA.  Both journeys are intertwined. WIthout a long term career plan we would not be able foster long term relationships and long term investment strategy.

"Many strangers have become acquaintances, from acquaintances they have become friends, and from friends they become a part of our family"                                  

Justin Wang, Founder and CEO PIA

To find out more about long term investment strategy and becoming a PIA family member, contact us today on 9192 2800


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Address: PIA
2 Australia Ave. Sydney Olympic Park, NSW 2127
Phone: 02 9192 2800
Fax: 02 9764 2118

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